About Us
Immersed in the Future (IITF) is a creative enterprise exclusively focused on the immersive paradigm applied to performing arts. Drawing from the 30-years of research and planning experience of WolfBrown LLC, IITF expands as a specialized entity in intellectual property management and acts as an incubator for pioneering initiatives in the domain of immersive experiences. Our unique strength lies in our ability to conceive, develop, finance, license, and distribute immersive experiences in partnership with our investors, ensuring that each project has a high level of artistic integrity but also is based on a detailed analysis of market trends and audience behaviors. This comprehensive approach positions us as leaders in shaping the future of immersive entertainment.
Mission
Our mission is to harness the transformative power of immersive experiences to connect, inspire, and evoke profound emotions. We strive to excel in the in-depth exploration of immersive artistic experiences, aiding in the creation of unforgettable moments that leave a lasting imprint on the hearts and minds of the audience. Our approach transcends the boundaries of spectacle and technology, aiming to master the universal language of emotion. We are committed to crafting experiences that do more than entertain—they provoke deeper reflection and elevate the understanding of art in all its forms. By integrating immersive design techniques and a strategic understanding of audience behavior, we dedicate ourselves to developing projects that are not only artistically significant but also represent the cutting edge of user experiences.
Vision
Driven by the urgent need to engage a larger public in artistic experiences, we view the immersive paradigm as the key to dissolving the boundaries between spectators and art, elevating the human experience to uncharted heights. We envision environments where technology, emotion, and art harmoniously converge, crafting experiences that not only educate and inspire but also unify.
Who We Are
Alan Brown (he/him), Managing Principal of WolfBrown, is a leading researcher and management consultant in the arts and culture sector worldwide. Alan works at the nexus of cohorts of arts organizations and foundations striving to build audiences, deepen community connections, and capitalize appropriately.He has authored research reports for the National Endowment for the Arts, Canada Council for the Art, Arts Council England, and numerous other foundations and agencies. Applied audience research, including customer segmentation, remains a thrust of Alan’s work. Recent studies were done with Cal Performances, University Musical Society, Steppenwolf, Oregon Shakespeare Festival, Lyric Opera of Chicago, Welsh National Opera, Glyndebourne Opera Festival, Pacific Symphony, San Francisco Ballet, Chicago History Museum, and Vulcan and more.
Email: alan@wolfbrown.com
Marco E. Bruscoli has been deeply involved in the performing arts industry from a young age, evolving into a specialist and advocate for immersive experiences. Since 2020, in partnership with WolfBrown, he has explored and researched new immersive paradigms in In-Real-Life, Augmented, and Virtual arts and entertainment, earning considerable acclaim from nonprofit performing arts organizations in the United States. Before joining WolfBrown, he completed a master's degree in Performing Arts Management at the Accademia Teatro alla Scala and the Graduate School of Business at Politecnico di Milano. For most of his career, Marco has worked as a booking agent for prominent international artists and as an organizer of major live music events.
Email: marco@wolfbrown.com
