Research and Strategy
Our research and planning work stands at the forefront of innovation in the emerging field of immersive programming in the performing arts sector. Our goal is to equip orchestras, operas, theatres and presenters with the research-based insights and strategies required to excel in this rapidly evolving landscape. Leveraging our extensive experience and know-how, we are committed to providing practical advice that enables our partners to move deliberately and intelligently into the immersive space.
Services:
Research and Strategy Development:
Nonprofits need to take a deliberate, thoughtful, and long-term approach to integrating immersive programming into their portfolios. We offer specialized consultancies, supporting the conception, market testing, and implementation of new programs through applied research (drawing from both quantitative and qualitative methods), prototype development, and feasibility analysis.
Advanced Training and Capacity Building:
We organize training sessions and workshops focusing on the evolution of the immersive paradigm and latest storytelling and immersive design techniques. These programs are designed to enhance the technical and strategic skills of industry professionals, ensuring they remain at the forefront of creative programming.
Evaluation and Project Support:
We provide in-depth assessments of existing immersive experiences, offering critical analysis and recommendations for optimization. We work closely with clients on the development and adaptation of immersive projects, using a data-driven approach to maximize impact and financial return.
User Experience Analysis:
Using innovative research methods, we track user behaviors within immersive environments, analyzing engagement patterns and gathering feedback. This information is incorporated into successive iterations of the experience design, to optimize artistic impact and improve overall user satisfaction. This analysis is crucial for enhancing the relevance and appeal of immersive experiences.
